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August 15, trial operation Taobao Mall Adidas flagship store officially issued an urgent notice: Due to enthusiastic promotion of opening the store code or break some of the goods out there, Adidas has been allocated to these adidas shoes for emergency treatment is expected on August 16 some of the goods back on the shelves after the completion of replenishment.
On August 16 that day, the world's leading sports brand Adidas and Taobao jointly announced a strategic co-operation, The Mall Official Adidas flagship store officially opened at the same day.
To know, crazy August 15th the Mall only Adidas flagship store in the first day of trial operation. August 15 to 17, Adidas flagship store Mall Stadium to participate in promotional activities were shoes, online shopping in one fell swoop detonated consumer passion. Of particular note, the activities include hundreds of new season. According to reports, Adidas in the next few months to a full line of adidas basketball shoes in the China region the Mall into the flagship store sales.
This is clearly not a common brand settled Taobao business cooperation. It appears that the former are heavily Nike, after the attack, under many domestic brands, Adidas has taken an important step. The feedback is from consumers to the passionate point of view, this piece is very beautiful walk. Adidas will be the ultimate comeback, or be further opened the gap to some extent, Adidas in China - the most important and most potential market in the future.
Internet channels, has become the new Adidas breakthrough. Online shopping rapid development in recent years, are second and third line from the first-tier cities to speed up the expansion of the city, which happens to coincide with the needs of adidas sneaker. Released in May this year, Taobao's "2009-2010 China online shopping popular city report" shows that the spending power of online shopping top ten fastest growing cities in the Midwest of the second and third line from the city sang lead.
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TRACKBACK URL: http://www.e-volontaires.org/trackback/5051
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